Goji berries, also called wolfberries, are the fruits of the Lycium barbarum and Lycium chinense plants.
Native to southeastern Europe and Asia, these fruits are characterized by their bright orange-red color and raisin-like shape.
They have been cultivated in Asia for over 2000 years, and have been nicknamed "red diamonds" due to their unusually high nutritional value.
Traditional Chinese medicine was perhaps the first healing system to understand and utilize the berries for medicinal purposes, though their reputation continues to grow in the West, where many researchers regard them as "superfruits."

Goji berries are often called a superfood because they contain chemical compounds called phytochemicals that are produced by plants. Phytochemicals in goji berries include polysaccharides, beta-carotene, and zeaxanthin.

Polysaccharides are a primary characteristic of the goji berry. These are an essential source of dietary fiber.

Beta-carotene is responsible for the orange-red color pigment in goji berries. Beta-carotene is vital for eye health, bone health, skin health, and cell development. The amount of beta-carotene in goji berries is among the highest of all edible plants.

Zeaxanthin plays a crucial role in supporting the immune system. Many researchers believe that zeaxanthin can prevent macular degeneration, a progressive vision impairment that occurs when the central part of the retina, or macula, deteriorates.

1. Protects the eyes
Goji berries are believed to protect against age-related eye diseases.
Goji berries can help vision because they contain high levels of healthy antioxidants, especially zeaxanthin.

2. Provides immune system support
Goji berries contain healthy antioxidants. Antioxidants are known for their immune-boosting qualities and their ability to fight harmful free radicals and inflammation.
Goji berries contain large amounts of vitamins A and C, similarly to other berries, including blueberries and raspberries. Vitamins A and C are vital for building immunity and preventing illnesses, ranging from the common cold to cancer.

3. Protects against cancer
High levels of antioxidants, including vitamin C, zeaxanthin, and carotenoids, are responsible for fighting cancer cells. Antioxidants slow tumor growth, reduce inflammation, and help to remove harmful substances from the body.

4. Promotes healthy skin
Goji berries contain beta-carotene, which is an essential plant phytochemical. Beta-carotene is known for its ability to promote healthy skin.
Beta-carotene is an ingredient used in skin creams to:
improve skin health
reduce skin irritation
manage the effects of the sun
manage the impact of aging

5. Stabilizes blood sugar
Goji berries may be helpful in controlling the release of sugar into the blood.

6. Improves depression, anxiety, and sleep
Goji berries can improve sleep, depression and anxiety-like behaviors.

7. Prevents liver damage
Goji berries have been used to treat liver disease in traditional Chinese medicine.

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